Merchandising Review

Scoring Profits with Tailgating Items

A look at how products are scoring with fans. Supermarket deli departments are a hidden gem for tailgating enthusiasts, offering many delicious, ready-to-eat options that can elevate any pregame gathering. From savory platters of freshly […]

Merchandising Review

Tailgates Are a Major Eating Event

The deli can score with foods that add quality. Tailgates in parking lots outside football stadiums have become major social eating events. Hormel’s national survey of 5,000 consumers around the country found the optimal size […]

Feature

Setting The Stage For Tailgating

For those doubtful about how lucrative the tailgating market can be, the numbers speak for themselves. One University of Minnesota study estimates that 18 percent of fans tailgate before games, yet there’s room for improvement, […]