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Propelling Private Label

Deli departments are prime real estate for a wide range of private-label products. In these times of high inflation, deli private label products have received a boost. This is because, not only do these items […]

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Pursuing Private Label

Traditionally, private label products in supermarkets have not been designed to be distinctive. In fact, Eunkyu Lee, professor of marketing at New York’s Syracuse University, says private labels have long aimed to imitate well-known national […]