Lux Ice USA, Dallas, TX, announces the appointment of food and beverage industry veteran Michael Crouse to the role of chief executive officer. Crouse joins Lux Ice with over 30 years of commercial and general management experience in both the retail and foodservice sectors in North America. His previous roles included president of U.S. foodservice at Kraft Heinz and vice president/general manager of U.S. supermarkets at the Frito Lay division of PepsiCo. Most recently, he was the head of U.S. prepared foodservice at Tyson Foods.