Announcement
LAKEVIEW FARMS WINS DESIGN AWARD
Lakeview Farms, LLC, Delphos, OH, has won the Designalytics Effectiveness Award for the pack-age re-design of its La Mexicana line. The Designalytics Effectiveness Awards recognize package rede-signs that have been instrumental in driving brand growth. The rooster logo became a focal point of the design. The brand increased the size of the bird, added some vibrant color and placed it at the center of the package. The brand name curved around the logo, and the team experimented with type-faces to capture the spirit of a farm market in Mexico