Gen Z Is Prioritizing Protein, But Their Options Aren’t Keeping Up, New Reser’s Survey Finds

BEAVERTON, Ore. — According to a new survey commissioned by Reser’s Fine Foods, a family-owned leader in the refrigerated prepared foods industry, half (50%) of Gen Z consumers in the United States are eating more protein today than they were just two years ago. Yet despite their increased appetite for protein, 95% are craving more variety in the proteins they eat.

Recognizing consumers’ growing interest in protein-forward foods that are both convenient and flavorful, Reser’s recently announced the launch of a new line of High Protein Deli Salads, including Chicken Salad (15 grams of protein per serving), Tuna Salad (12 grams per serving) and Egg Salad (11 grams per serving). The new line, available now in the deli sections of major grocery retailers nationwide, reimagines classic favorites with added protein.

“People are looking for easy ways to add protein into their day and want something more interesting than another protein shake or chicken breast,” said Megan Torres, senior brand strategy manager for Reser’s. “Our chefs used a smoothly blended cottage cheese base to make a creamy dressing that delivers 25% more protein and 40–60% fewer calories than our traditional protein salads. It’s an innovative take on classic deli favorites that meets what shoppers are looking for today.”

To better understand changing attitudes toward protein consumption, Reser’s explored how Gen Z is incorporating protein into their diets and what this influential generation wants from protein-rich foods. The survey reveals not only a desire for tasty, protein-rich options but also why, when and how Gen Z consumers want them.

Key findings include:

• 87% would like high-protein versions of foods they already know and love.
• 63% say they are tired of eating the same foods for protein and wish there were more options.
• Nearly 70% say they feel better after eating more protein.
• Three out of four Gen Z consumers identify as “Team Protein” rather than “Team Carbs.”

Available in three varieties — Chicken Salad, Tuna Salad and Egg Salad — Reser’s High Protein Deli Salads join the company’s existing line of classic deli salads, including Deviled Egg Potato Salad, Macaroni Salad, Cole Slaw and more.

Find Reser’s products at grocery stores nationwide. To learn more, visit www.resers.com or follow the brand on Instagram, TikTok and Facebook.

About Reser’s Fine Foods

Reser’s is a leading provider of fresh refrigerated deli salads, side dishes and prepared foods for the supermarket, club store and foodservice industries. Family-owned and operated, Reser’s has been a proud sponsor of good times at racetracks, picnics, barbecues and affordable family meals since 1950.

Reser’s family of brands includes Reser’s American Classics, Main St Bistro, Stonemill Kitchens, Don Pancho and more. With more than 5,000 employees, Reser’s operates 14 facilities in the United States and Mexico and actively supports the communities it serves.

Survey source: Pollfish survey of 1,000 U.S. consumers ages 16–29, conducted in September 2026.