Wisconsin cheesemakers produced over 1 billion pounds of specialty cheese in 2024. Here’s how it became so popular.

For $4, hungry dairy enthusiasts who attended the recent World Dairy Expo could enjoy a grilled cheese bite at the “cheese stand” with a choice of American, Swiss or the daily “specialty cheese.” 

With options such as Muenster, smoked Gouda and dill havarti, one in four customers tried the specialty cheese, estimated Grace Mansell, a biological systems engineering student at the University of Wisconsin-Madison and manager of the stand operated by the Badger Dairy Club and the Collegiate Farm Bureau.

“It’s a really great, new and exciting thing that people are getting into (specialty cheese). It’s not necessarily just your classic flavors anymore,” Mansell said. “Everybody likes a good classic American, but it’s kind of fun to have something different every day for people to try.”

To read more, please visit Wisconsin Watch.