Veroni Takes Center Court at the 2025 Cincinnati Open: Italian Lifestyle Meets American Tennis

Veroni, the leading Italian charcuterie brand in the U.S., returns for the fourth consecutive year to the Cincinnati Open and makes its debut at the US Open with an exclusive luxury suite

Cincinnati, OH/New York, NY – Veroni, the leading Italian charcuterie brand in the US, renews its winning partnership with the tennis world. From August 5 to August 18, and for the fourth consecutive year, the brand returns as the Official Italian Charcuterie Sponsor of the Cincinnati Open—one of the most anticipated tournaments on the global tennis calendar—where it will unveil newly designed spaces and serve fans its signature Italian aperitivo experience.

The journey continues in New York, where Veroni will host an exclusive luxury suite at the US Open on August 30 and 31, bringing the unmistakable taste of Italy to one of the sport’s most iconic stages. Selected guests will enjoy a refined aperitivo experience paired with premium courtside views.

“This year marks Veroni’s 100th anniversary — a historic milestone that we’re proud to celebrate by continuing to invest in experiences that connect with people and reflect who we are,” says Emanuela Bigi, Veroni’s Marketing Manager. “Tennis is a natural match for our brand: it embodies elegance, passion, and international appeal. For the fourth year in a row, we’re proud to be part of this world that shares our values.”

A PREMIUM PRESENCE AT THE CINCINNATI OPEN

At the 2025 edition of the tournament, Veroni takes center stage with two prominent branded areas and a strong visual presence across the Lindner Family Tennis Center. At the Oasis—an open-air, private lounge located in the northeast corner of Center Court—Veroni serves as the title sponsor, offering guests an elegant space to relax and immerse themselves in the Italian aperitivo lifestyle.

The brand also makes a bold statement in the tournament’s new Pavilion, where it introduces a spacious lounge fully themed around La Sostanza dell’Aperitivo (“The Essence of the Aperitivo”). This immersive concept captures Veroni’s identity as the go-to brand for Italian-style aperitivo, blending authentic flavors, convivial spirit, and contemporary design.

HERO PRODUCTS: A TASTE OF ITALY, ON AND OFF THE COURT

Veroni’s presence in Cincinnati will spotlight two key product lines:

• AperiTime Line – Ready-to-serve platters featuring Veroni’s premium imported cured meats paired with Italian provolone cheese, olives, and crackers. Inspired by Italy’s beloved aperitivo tradition, these boards are perfect for home entertaining and informal gatherings.

• Snack Line – On-the-go snack packs with Italian salami, cheese, and breadsticks. High in protein and designed for portability, these single-serve trays are ideal for busy professionals, families, and health-conscious consumers looking for convenient yet indulgent options.

UNMISSABLE EVENTS

On August 10, from 4 to 6 PM, in partnership with Tennis Channel, fans who show the Tennis Channel app will receive a complimentary Veroni charcuterie tray—a flavorful way to enjoy the match.

On August 15, from 5.30 to 6.30 PM visitors will enjoy a special tasting of Veroni’s grilled mortadella: a thick, single slice of this iconic Italian cured meat, served warm to elevate its rich, savory character. This exclusive preparation offers a bold and delicious twist on a beloved classic.

To wrap up the experience, on August 16, from 1 to 2 PM, Veroni joins forces with Murray’s Cheese for a tasting event that showcases the perfect marriage of fine Italian charcuterie and artisan cheeses.

About Veroni

Veroni is an Italian company that offers genuine Italian-made products to the USA, including prosciutto, salami, mortadella, and other fresh, cured meats. The Company was founded in 1925 by the five Veroni brothers in the small town of Correggio in Emilia-Romagna, Italy. Upon establishing its first headquarters in Logan, New Jersey, in 2016, Veroni branched out to the USA market. Veroni guarantees product authenticity and high quality by importing 100% Italian-made cured meats into the USA. All the cured meats are sliced and packaged at the local facility to preserve flavor and aroma. Now, with over 40 products available in supermarkets and grocery stores nationwide, Veroni expects to continue growing and providing its traditional family recipes to the USA.