Veroni Goes Glamour and Global: Tennis, Fashion Week, and A Chic Collab With CasaGiallo

New York City, USA – First, it was the US Open, with a Luxury Suite in the Arthur Ashe Stadium in August. Now, Veroni—the 100-year-old Italian charcuterie brand and U.S. market leader in pre-sliced deli meats*—is stepping into the world of fashion.

On September 10, Veroni has made its New York Fashion Week debut with a Get Ready with Me Suite, bringing an authentic Italian lunchbox experience to the city’s most influential editors, stylists, and creators.

“Our products are designed for moments of connection and style—whether it’s an aperitivo in Milan or in Rome, courtside at the US Open or backstage at Fashion Week,” says Emanuela Bigi, Marketing Manager at Veroni. “We combine heritage and innovation to share the Italian art of conviviality with the world.”

From the Court to the Catwalk, to CasaGiallo’s Table

After fueling epic matches and lifestyle moments at the US Open, Veroni keeps the spotlight on in New York. At Fashion Week, more than 100 international fashion insiders will discover how Veroni’s Snack Line—single-serve Italian boards— will turn a simple break into a chic aperitivo moment.

This season, Veroni also teams up with CasaGiallo, the creative content hub of GialloZafferano Loves Italy – a leading Italian food media brand – for a collaboration set against the Manhattan skyline. Together, they will serve up storytelling that blends food, culture, and design—showing how Italian flavors belong at the heart of global lifestyle moments.

In a luminous Brooklyn home overlooking the East River and the Williamsburg Bridge, two talented content creators and chefs, Lulu Gargari and Bilena Settepani, will engage American fans with two easy-to-replicate Italian recipes. The collaboration will be showcased through three reels published on Veroni’s social channels and on the GialloLoveItaly IG page.

A Culinary World Tour in Ten Recipes

Beyond New York, Veroni is going international with “Veroni on the Road: 10 Recipes around the World”. The digital campaign showcases how Italian salumi seamlessly pairs with global flavors. Think Mexican tacos with Coppa, Argentine empanadas with Mortadella, Spanish tortilla with Speck—plus Chinese bao, Indonesian nasi goreng, Japanese Sushi, Lebanese falafel, Russian pelmeni, English breakfast, and Texan chili. Ten IG reels, published on Veroni’s social channels, will demonstrate that the Italian art of conviviality knows no borders, turning every meal into a global culinary experience.

*(Data source: Circana, US Luncheon Meat segment)

About Veroni

Veroni is an Italian company that offers genuine Italian-made products to the USA, including prosciutto, salami, mortadella, and other fresh, cured meats. The Company was founded in 1925 by the five Veroni brothers in the small town of Correggio in Emilia-Romagna, Italy. Upon establishing its first headquarters in Logan, New Jersey, in 2016, Veroni branched out to the USA market. Veroni guarantees product authenticity and high quality by importing 100% Italian-made cured meats into the USA. All the cured meats are sliced and packaged at the local facility to preserve flavor and aroma. Now, with over 40 products available in supermarkets and grocery stores nationwide, Veroni expects to continue growing and providing its traditional family recipes to the USA.