Turchetti’s Salumeria Rebrands as Turchetti’s Meats, Launches New Tagline ‘Real Craft. Real Flavor.’
September 29, 2025 | 2 min to read
Indianapolis, IN — Turchetti’s, a premium charcuterie and deli meats company based in Indianapolis, announced a full rebrand from Turchetti’s Salumeria to Turchetti’s Meats. The refreshed identity reflects the company’s evolution since its founding in 2017 and aligns with its strategy for national expansion.
The new brand name and tagline, “Real Craft. Real Flavor.”, underscore Turchetti’s mission to deliver authentic, chef-driven meats at scale. By moving away from “Salumeria,” which highlighted its origins as a neighborhood butcher shop and restaurant, the company now presents a cleaner, broader identity built for grocery shelves and foodservice nationwide.
“Since day one, our goal has been to prove that charcuterie and deli meats can be crafted with care, flavor, and integrity,” said George Turkette, Founder and CEO. “This rebrand captures that vision in a way that’s accessible to every customer, whether you’re a chef, a retailer, or someone making a sandwich at home.”
Turkette added: “Turchetti’s Meats positions us for the next stage of growth. As we expand into new markets and launch new packaging, we’re giving our partners and customers a brand they can instantly recognize and trust. Real Craft. Real Flavor. is more than a tagline. It’s the standard we’re setting for the entire category.”
With Indianapolis roots and a USDA-certified production facility, Turchetti’s has built a reputation for premium quality, clean-label ingredients, and bold flavor profiles. The rebrand marks a pivotal step as the company continues expanding distribution and prepares for national scale.
About Turchetti’s Meats
Founded in 2017 in Indianapolis, Indiana, Turchetti’s Meats produces premium, clean-label charcuterie and deli meats with a focus on craft, flavor, and quality. With a USDA-certified facility and a growing network of wholesale, retail, and co-packing partnerships, Turchetti’s is building the next national meat brand.
