La Tortilla Factory Unveils Tradición – A New Line of Corn and Flour Tortillas

‘Simply Better Tortillas’ Now Available Across Northern California

ANAHEIM, Calif.Insignia International, the parent company of 505 Southwestern®La Tortilla Factory, and Yucatan Guacamole, has launched Tradición – a brand new line of corn and flour tortillas under the La Tortilla Factory brand. Decades of tortilla mastery culminated in this authentic, traditional, no frills tortilla line that brings out an artisanal taste only found at the corner tortilleria or homemade in the family kitchen. Tradición tortillas are now available in most major Northern California grocery chains including Safeway, Albertsons, Raley’s, Save Mart and Lucky, as well as select stores in Southern California and Texas.

Five new types of Tradición tortillas include Fajita, Soft Yellow Corn Tortillas, Soft White Corn Tortillas, Burrito Flour Tortillas and Soft Taco Flour Tortillas. All of these tortillas are low sodium and have no cholesterol or trans fats. The flour tortillas use only unbleached flour, and the corn tortillas are gluten free.

“Insignia International is forging a new frontier of flavor in the Hispanic food space, and Tradición tortillas stand out among the competition,” said Adam Butler, CEO of Insignia International. “These tortillas are complete and balanced with an uncomplicated intensity – you’d never know it takes such hard work to create something this simple.”

Following the success of La Tortilla Factory, which is rapidly expanding its distribution across the country, Tradición tortillas will soon be available in all Albertsons across California, Seattle, Denver and the Southwest.

Tradición’s packaging is embellished with bright colors to represent the majestic landscape and stunning scenery of pastoral Mexico, which is the source of inspiration for the brand.

Insignia International has been at the forefront of the Hispanic food movement for the last two decades – launching nearly 50 new items over the past two years alone to satisfy the evolving flavor preferences of consumers.

About Insignia International

Insignia International is forging the new frontier of flavor in Hispanic and Southwestern food, and has leadership positions in Hatch Valley green chile, salsas, fresh dips, tortillas, tortilla chips, and frozen Mexican handhelds. Its brands include 505 Southwestern, the largest jarred green chile brand in the USA; Yucatan Guacamole, one the leading fresh guacamole dip brands in the US and Canada; La Tortilla Factory, one of the nation’s largest tortilla brands that is focused on health and wellness; Hatch Kitchen, TJ Farms, and Lilly B’s, leading brands in the frozen snacks, burrito and quesadilla space; and Young Guns, a leader in food service Hatch Valley green chile. Insignia International is also a valued partner with retailers and food companies, providing private label, brokerage, and freight and warehousing solutions. The company is headquartered near Denver with operations and offices in Idaho, California, Minnesota, Kansas, New Mexico, and Mexico.


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