Celebrity Goat Relaunches With A Bold New Look

Celebrating Over 20 Years of Famously Good Goat Cheese as Atalanta Marks Its 80th Anniversary

Elizabeth, NJ — Atalanta is thrilled to announce that our Famously Good cheese brand, Celebrity™, is making headlines again with a bold new relaunch, unveiling vibrant new packaging, a refreshed brand identity, and an expanded product vision—all designed to capture the vibe of modern indulgence.

Known for its high-quality goat cheeses, Celebrity™ now embraces its full range of offerings, including goat and sheep milk varieties, with a new identity that reflects its playful spirit, aesthetic edge, and unapologetically fun attitude. The creative direction behind the rebrand was led by Kathy Orbe, Senior Graphic Designer, who brought the brand’s essence to life with retro- chic details, confident typography, and rich color palettes. Celebrity’s new brand identity exudes a “cool-girl” energy with substance to match.

“We didn’t just want to launch new branding —we wanted to design a mood,” said Rosalie Marfuggi, Business Development Director at Atalanta. “Celebrity has been in the market for over 20 years, providing consumers with quality first fresh goat cheese, and this new look lets the brand express its full personality and expansion into new milk types. It’s fun, confident, and instantly recognizable, just like the cheese itself.”

The relaunch aligns with Atalanta’s 80th anniversary, marking eight decades of innovation, flavor, and leadership in the specialty food space. As North America’s largest privately held specialty food importer, Atalanta continues to champion brands that bring global culinary flair and standout shelf presence to U.S. consumers.

From fresh goat logs to creamy sheep milk rounds, Celebrity’s expanded lineup will begin rolling out to market this October. The tone is effortlessly cool, the taste is unforgettable, and the vibe is undeniably Celebrity, Famously cool. Famously good. Whether it’s an everyday snack or the star of your next cheese board, Celebrity delivers top-tier taste with a wink—and now, with a look to match.

About Celebrity™

Celebrity is a premium cheese brand offering craveable cheeses made from goat, sheep, and cow’s milk. Known for its creamy textures, bold flavor blends, and irresistible charm, Celebrity brings main-character energy to the specialty deli aisle. Famously cool. Famously good.

About Atalanta

Founded in 1945, Atalanta Corporation is North America’s largest privately held specialty food importer. A third-generation family-run company, Atalanta is celebrating 80 years of bringing the world’s finest cheeses, meats, and specialty foods to market through innovation, integrity, and exceptional partnerships.