Bitchin’ Sauce Debuts Four New Products at Costco Roadshows in Texas and Northwest Regions

CARLSBAD, CA – Bitchin’ Sauce is turning up the flavor at Costco, introducing new packaging formats for its award-winning almond-based sauces alongside a bold new collaboration.

The Texas region will run for six weeks, debuting at three new Costco locations each week. Featured products include Bitchin’s first-ever collaboration, Bitchin’ Sauce x Yellowbird Hot Sauce, in two fiery 24oz flavors, Habanero and Serrano, along with the new 27oz Sriracha Squeeze Bottle and their award-winning Original flavor in a new 24oz size.

The Northwest region will spotlight the same 24oz Yellowbird Serrano and 27oz Sriracha Squeeze Bottle, along with two Costco-exclusive three-pack assortments. The spicy variety features Chipotle, Hatch, and Cilantro Chili, while the mild variety includes Original, Dill Pickle, and Spinach Artichoke. Together, they give shoppers a taste of both longtime Bitchin’ favorites and the new collaboration flavors.

“Costco has been an incredible partner ever since they spotted my sister-in-law, Liv, at the Poway Farmers’ Market and asked if we would be interested in doing Roadshows,” said Starr Edwards, Founder and CEO of Bitchin’ Sauce. “This roadshow brings two big firsts for us: the debut of a large-format squeeze bottle and our first brand collaboration. We’re excited to demo these products, hear feedback firsthand, and bring even more flavor to Costco aisles.”

See the full list of Roadshow dates here: https://bitchinsauce.com/pages/costco-roadshows

ABOUT BITCHIN’ SAUCE

Born from a mom’s heart and made famous at farmers markets across Southern California, Bitchin’ Sauce is the cult-favorite, almond-based dip that’s taking taste buds by storm. Plant-based, gluten-free, and endlessly versatile, Bitchin’ Sauce makes everything taste Bitchin’, from veggies and burgers to tacos, bowls, and beyond. Outside the kitchen, Bitchin’ Sauce is dedicated to giving back through its Bitchin’ Givin’ Program, donating time, resources, and product to support communities in need. Guided by the company’s core values to “Do Good, Be Good,” Bitchin’ Sauce has contributed thousands of volunteer hours and philanthropic efforts to organizations that make the world a little more Bitchin’. Find your favorite flavor at www.bitchinsauce.com.