Goodness Plant Introduces ‘Bangkok Bites,’ a Thai-Inspired Protein Snack Line
October 29, 2025 | 2 min to read
NEW YORK, NY — Goodness Plant, a U.S.-based, AAPI and women-owned snack company founded by Bella, announces the official U.S. launch of Bangkok Bites, a four-SKU line of Thai-inspired, plant-based protein snacks. The new collection marks the brand’s next chapter following a full rebrand earlier this year and will be showcased at the Winter Fancy Food Show 2026 in San Diego this January.
Rooted in a 30-year family legacy of plant-based food manufacturing in Thailand, Goodness Plant bridges culinary heritage and modern snacking innovation. The Bangkok Bites line features two protein chips—Tom Yum and Sriracha—and two vegan jerkies—Pad Thai and Thai BBQ—each delivering 10–18 grams of soy-based protein per pack with low fat and clean, simple ingredients.
“Bangkok Bites represents a turning point for us,” says founder Bella. “We’ve combined authentic Thai flavors with the texture and nutrition that modern snackers expect. These are plant-based products that taste exciting and feel satisfying, whether you’re vegan, flexitarian, or just curious about global flavor.”
The company developed each recipe through in-house R&D at its Thai facility, focusing on flavor integrity and texture balance. The vegan jerky format features a tender, chewy bite designed to overcome the toughness common in both meat and plant-based jerkies, while the protein chips introduce a crisp that holds seasoning evenly for a fuller flavor experience.
Available now on Amazon U.S., Bangkok Bites positions Goodness Plant within the growing high-protein, better-for-you snack category while introducing authentic Thai culinary influence to American retail.
The brand will preview additional innovations and expanded packaging at the Winter Fancy Food Show 2026, inviting buyers, distributors, and media to discover its newest plant-based offerings.
About Goodness Plant
Founded by Thai entrepreneur Bella, Goodness Plant is a women- and AAPI-owned snack company producing high-protein, plant-based products inspired by Thai flavors. Operating between Thailand and the United States, the company combines small-batch manufacturing control with global distribution to deliver flavorful, functional snacks that reflect a modern approach to plant-based eating.
