Cheese Aisle Gets a Refresh with New Alouette Creative Campaign
November 1, 2024 | 1 min to read
In celebration of its 50th anniversary, alouette is launching its largest creative campaign, featuring a new tagline, “Flavor That Sings,” alongside vibrant packaging and a refreshed brandmark. The campaign will be visible on streaming TV, social media, and digital platforms this fall. Fans can enjoy popular products like Garlic & Herbs Spread and the new Cheesecake Spread at retailers nationwide, continuing alouette's legacy of bringing French specialty cheeses to American consumers.
In tandem with their 50th anniversary, alouette, the cheese brand welcoming Americans to the unexpected wonders of French specialty cheeses, is rolling out the brand’s biggest creative campaign to date.
WHAT THEY’RE ROLLING OUT: A new tagline – “Flavor That Sings”, brandmark, vibrant and playful product packaging, and a brand new creative campaign.
WHERE YOU’LL SEE IT: Fans can look out for the new creative as it rolls out across streaming TV, social, and other digital media this fall.
WHERE TO SHOP ALOUETTE: For 50 years, alouette has created fan-favorite SKUs – like Garlic & Herbs Spread and Crème de Brie – and even sweet options with a NEW Cheesecake Spread. Cheese lovers can shop alouette’s full product portfolio at retailers nationwide.
36 of 128 article in DeliBusiness Fall 2024
