Masters of Merchandising: Partners

Sponsored Content

CHEESE FROM SWITZERLAND

Partners, A Tasteful Choice Company, is thrilled to unveil their latest addition: Sourdough Flatbread Crackers for the deli. Available in popular flavors like Sea Salt, Rosemary and Garlic Herb, these crispy delights come in 6.5-oz. fully recyclable tubs made from post-recycled materials.

DISPLAY IDEAS

Partners offers a sleek stand-alone shipper display designed for maximum impact and convenience.

  • Capacity and Design: The display holds eight units (one case) of each flavor.
  • Ease of Assembly: Assembling the shipper is a breeze. With clear instructions and intuitive construction, retailers can set up the display quickly and efficiently.
  • Footprint and Height: The display features a compact footprint of 14” x 14” and a low profile of 47”, conserving valuable floor space in crowded retail environments.
  • Front-Facing Displays: Individual units feature two front-facing displays, facilitating easy stacking and enhancing visibility.
  • Promotional Opportunities: By strategically positioning displays adjacent to complementary pairing items, retailers can capitalize on prime real estate in high-traffic areas.

SUGGESTED SIGNAGE

  • Delicious sourdough taste with a snappy crisp texture
  • All Natural, Vegan, Non-GMO Project Verified, Kosher
  • Wholesome ingredients, including healthy Avocado Oil
  • Flavors: Sea Salt, Rosemary, Garlic Herb
  • Pricing: MSRP $6.99-$7.99 for 6.5 ounces
  • Versatility: Perfect for snacking, lunch, light meals, or elegant entertaining

CRACKER FLAVOR SELECTION

Crafted with the finest, non-GMO ingredients, these crackers are not just a treat for the taste buds but also a wholesome snack option. Made with 100% healthy avocado oil gives them a naturally longer shelf life, promising freshness with every bite.

Firm enough to withstand dipping yet maintaining a delicate crispness, Partners Sourdough Flatbread Crackers provide the perfect canvas for even the most delicate of toppings. They are a must-have for anyone looking to add a touch of gourmet flair to their gatherings or everyday snacking moments.

Sea Salt: Balances tangy sour-dough with a hint of sea salt


Rosemary: Sourdough and a subtle rosemary flavor adds sophistication to any meal or gathering

Garlic Herb: Sourdough accented with garlic, herbs, and red bell pepper, for a flavorful punch

AVAILABILITY

Year-round availability with special promotions for seasonal and holiday entertaining.

PROMOTIONAL/ADVERTISING

Encourage customers to try Partners Sourdough Crackers by increasing visibility, driving sales, and creating memorable shopping experiences:

  1. Shipper Displays
  1. Quarterly Promotions
  1. Seasonal Themes
  1. Bundle Deals
  1. Limited-Time Offers
  1. Cross-Promotions
  1. Sampling Events
  1. Shelf Talkers and Signage

SHELF-LIFE/STORAGE RECOMMENDATIONS

12-month shelf-life, ambient storage with the option for refrigeration.


CROSS-MERCHANDISING OPPORTUNITIES

By strategically placing Partners Sourdough Flatbread Crackers in high-traffic areas, retailers will maximize visibility, drive impulse purchases, and provide customers with convenient solutions for creating memorable snacking and meal occasions.

  • Fresh and Wall Deli: Position near meat, cheese, hummus, dips/spreads, and olive bar for convenient charcuterie ingredient access. Enhance visibility on the coffin case above cheeses, dips, spreads, salads, and soups to boost impulse purchases.
  • Wine Department: Pair with wine for wine and cheese pairings, elevating the shopping experience and promoting cross-category purchases.
  • Beer and Liquor Aisle: Near beer and liquor, suggest these crackers as a complementary snack option, enhancing beverage choices.
  • Produce Department: Place near grapes, apples, and cheese displays to inspire balanced and appetizing platters and pairings.
  • Seasonal Displays: During barbecue and summer outdoor picnics, position alongside barbecue essentials or picnic supplies.
  • Near Soup: In grocery, fresh, and frozen sections, pair with soup to promote as a side or topping.

CREATIVE MERCHANDISING

  • Take-and-Bake or Fresh Artisan Breads: While artisan breads offer a hearty option, these flatbread crackers provide a lighter alternative without compromising on flavor or texture. Whether for a quick appetizer, a light lunch, or a gourmet charcuterie spread, these crackers offer endless possibilities, making them a perfect addition to any bread display.
  • Canned Tuna: Both canned tuna and flatbread crackers are perceived as healthy snack options. Customers can create tuna salad sandwiches, tuna melts, or simply enjoy them alongside a serving of tuna for a satisfying snack or light meal.
  • Center Aisles Next to Dried Fruits, Nuts, Pickles, Olives, Honey and Fruit Spreads: Placing displays in center aisles alongside other charcuterie staples is a fantastic idea for merchandising. This strategy facilitates impulse purchases and encourages customers to explore new flavor and ingre-dient combinations.

ABOUT PARTNERS

Partners is a second- generation family-owned bakery based in the Pacific Northwest. Since 1992, Partners has been crafting high-quality crackers, cookies, and baked goods from scratch using real honest ingredients and a proprietary slow-baking method.

PARTNERS
2361 S. 211th St., Des Moines, WA 98198
P: 253-867-1580 • F: 253-867-1589
teresam@partnerscrackers.com • www.partnerscrackers.com

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